Good Evening, And Welcome to Gary's Space.
Tonight I want to talk a little bit about reasons, for Blogging and promoting a blog.
Many folks want to blog, or may be interested in sharing a vast array of things and for a vast array of reasons. Defining the purpose of your blog, and it's content is a very important thing to do up front.
By doing so, you eliminate a lot of confusion with both you and your readership.
You need to understand something, which I am sure that you probably do, that simply because you open up a web site or a blog site, it does not mean you are in business.
Let's get that out up front and in the beginning of all this. Again, It probably did not need to be addressed but I felt that by making that statement, however you need to look at this truth to make your decision about what type of blog you wish to participate in.
Making an income on the Internet, is a nice thought! However, Owning a business may not be so much for the individual. It Takes Time and Energy, even if you do not have any of these three things, you will want to sit down and decide to make that Time, Energy, and Dedication to your mission; no matter how tired you might feel at any given time.
So, on-ward with the discussion.
I was married to a wonderful lady, awhile back and she had the idea that by obtaining a business license, it meant that the doors would be beaten off the hinges with customers Instantly! She was in for a Rude Awakening! When she found out we had to advertise, and that I would be putting in 10 to 20 hours a day into building up those customers, she was not happy and constantly Mocked my efforts.
Well, as nice as it may seem to embrace making millions of dollars while working at home; The reality is that most of the testimonials are made from folks that have experiences, which are not ordinary....
Personally, I have found that people whom decide to blog will do so as a passive means to share information about hobbies, trips, family outings, reunions and so on at first. They leave the post open to whom ever wishes to read it, and then shoot out emails to friends and family to share openly. It is over a period of time, that an occasional outsider will stumble upon the Blog Posts, that will share it with others and then the questions will come.
In line with this, I have known families whom have started blogging for personal enrichment, and somehow it developed into a multi-million dollar empire, over time. Like fine wine, or any sustainable business, it is hardly ever built over night and it takes time to build up on all fronts, to make substantial income from. That is, If you want to put the time and efforts into it.
Whether you decide to Blog for "Personal Enrichment" and sharing a passion with friends and family networks, or you decide to Blog to "Build a Business", you can still monetize the blogs using free services, who will pay you for spaces on the borders of your blog. They do not pay much, but over time, the little bit of money you get from those services can add up.
I Personally use Clickbank.com, Google Adwords, Clickbetter, and a few other programs to help off-set some costs, of my blogs. These services are used on all of my blogs that I work with, to monetize them; However, not all of my blogs are for building a business.
So, as you see; Blogging is not just for building a business. You have to decide if you wish to run a business and dedicate all the same efforts and headaches, towards building a business even if it is on the internet or a "brick and mortar" business in your home town.
Not to say, you can not build a business on your blog even using it for sharing a Hobby, Or sharing the Birth of a family members baby, or even the flowers in your back yard. You see, people are curious about how to save money on things you use, People are interested in finding vendors for a product you use because maybe they are in a remote area, or simply because the "Bean Counters" and the Marketing Specialists in their area do not feel that a given area will benefit from them stocking a given product. People are also interested for information about tips and tricks of say, Planting a Garden of exotic vegetation or flowers. (If later you find this happening, you have instantly put yourself into a position to convert your blogs into a business promoting blog; should that opportunity arise._)
Okay, So you decided to open a business? Fine, pay the money and get the paid services you need to support your business properly. Money in, Money Out!
If on the other hand, if you are just doing something personal to you and your family; then use the free services and enjoy your time telling the world about your passions and your rewarding endeavors!
Here is another reason to promote a blog, whether or not on a paid platform. You might be upset about a new policy from Walmart, or angry about your service at local restaurants, or even a political candidate. What ever you choices are in and on your blog(s), it is totally up to you.
My suggestion is to take time and ask your self and probably your spouse, what is in your best interest. Or not! But what ever your choices are, blogs are here and they are great ways of communicating with others cheaply, if you wish to use it for personal reasons. On the other hand, like most business ventures are, they are expensive to dive into and to maintain, mainly due to advertisement and time you will have to dedicate your business choices.
In closing, Before you put up a blog make the decision on what your purpose and goals are, for the blog first. then go from there!
Now, I have shared some tools with you through out my blogs to make easy money. Whether or not you decide to start a business or blog for personal enrichment, use those tools. However, do not use the pay per month hosting and go with sites like "Blogger.com", which are free to use.
Monetize a small portion of your blogs and if you make a little money, its easy and its fun.
Have a Good Evening, and I wish all the best with your Families and Friends.
Happy Blogging
Gary.
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